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We have been planning and placing online media since 1997. And we do it very well because we don't just understand the internet, we understand advertising.
Canmedia will develop an online media plan to address your target group, campaign objectives and creative strategy. Within each site we will recommend the most cost-effective tactics. The resulting plan will include the most appropriate mix of elements such as:
- banner ads
- skyscrapers, big box ads, pop-ups, etc.
- expanding and/or video ads
- sponsorship or advertorial content
- e-mail newsletter ads
- search engine keyword-targeted ads (e.g. Google AdWords)
Your ads will be delivered by third-party ad serving technology which allows comprehensive tracking and reporting of exposure and response.
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