|
We have been planning and placing online media since 1997. And we do it very well because we don't just understand the internet, we understand advertising.
Canmedia will develop a general site plan to address your target group, campaign objectives and creative strategy. Within each site we will recommend the most cost-effective tactics. The resulting plan will be the most appropriate mix of elements such as:
- standard banners
- skyscrapers, big box ads, pop-ups, etc.
- sponsorship or advertorial content
- e-mail newsletter ads
- search engine keyword-targeted ads (e.g. Google)
The final media plan will be structured so as to track and test campaign variables such as site categories, specific sites, ad units, creative executions, viewer location, time of day, etc.
For clients who need online ads developed, Canmedia works closely with the award-winning interactive agency, Armantus.
|
